Susana Boey

Meet Susana Boey

Susana and I worked together in our corporate journey, and it was easy to see early on what a bright light she was. Her fearlessness in creating her own path to do work she is passionate about, is an inspiration! I’m really excited for you to get to know her, not only because of the work she does in the world, but also because of her passion to help people discover how to find the path through practicality and passion – which is what we will talk about on in our IG Live conversation on Talk About It Tuesday on March 22nd, 2022.

  • Business Type: Brand strategy, copywriting, and web design
  • Business name: ​​Susana Boey Creative
  • Website:susanaboey.com
  • Location:  Based in NYC, serving clients globally
  • Contact: Susana Boey, hello@susanaboey.com

What does your business do?

I help entrepreneurs, freelancers, and wannabe corporate dropouts transform their business ideas into a clear brand and website, equipping them with the strategy, content, and confidence they need to launch. I also write B2B copy that gets results for corporations and agencies.

What should we know about you?

After more than seven years in the marketing and media world, I realized that the corporate trajectory I was on wasn’t compatible with the life I wanted to live. I started to feel like my definition of success was changing, and I needed to change with it to feel centered in my purpose.  So I jumped off of the corporate ladder, but not without meticulous planning to make sure I didn’t break any bones! Now I work with others who are at similar crossroads, deciding to launch or grow businesses that align with their priorities. I’m an award-winning marketer, part-time digital nomad, self-proclaimed pun lover, and proud Colombian-American. 

Why do you love what you do? 

I’m a born storyteller, so I feel honored each time I get to play a part in ushering someone’s story into the world. I think it feeds the part of me that was convinced for the first 22 years of my life that I was going to work in theatre! As a people person, I receive great joy in helping others—especially women—bring to life businesses that open doors to a fuller future. 

Tell us about your superpowers

A client recently called me the Queen of Words, and I proudly wear that crown! I have an innate ability to collect your disparate thoughts, ideas, offerings, and differentiators and clearly communicate them in a way that speaks directly to the needs of your dream clients. I also weave empathy and play into everything I do, creating an atmosphere that invites ease and authenticity. My clients can expect to truly enjoy the process of working together to build something stellar for their business.

What else should we know: 

Starting something new is exhilarating, terrifying, and full of hope. But it’s also a hotbed for paralysis by analysis! Take it from a notorious overthinker and perfectionist that it’s probably time to get out of your head and start working towards bringing your ideas to life. One small step at a time. 

Is there a special offer you’d like to share with readers? 

Absolutely! I’m offering a free 30 minute strategy session—which I affectionately call a “pick my brain” session—exclusive to your followers and readers. Bring your branding/messaging/website/marketing questions! You can book it here: https://chatwithsusana.as.me/TOSCA

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