Meet Heather!
Heather is a bundle of energy, a total sweetheart and compassionate human being, in addition to being an incredible storyteller. I met Heather long before I decided to hire her to be a support on my business for a period of time and was thrilled to have her mastermind support me in the work that I do. As we got to know each other even more, it was easy to see we have so many shared views about corporate, entrepreneurship and quite frankly – the bag of goods we are all sold, on a number of fronts. I’m excited for you to get to know Heather and her company!
For a deeper dive, join our IG Live conversation on Talk About It Tuesday on April 5th, 2022 at 12pm EST.
- Business Type: Marketing
- Business name: Root Marketing
- Website: www.rootmktg.com
- Location: Based in Burlington, VT but serve clients nationally
- Contact: Heather Frechette-Crowley, heather@rootmktg.com
What does your business do?
From strategy through execution, website copy to thought leadership, Root Marketing uses content to help small businesses connect with their target audience.
What should we know about you?
Over 20+ years in corporate marketing, I learned that regardless of the industry or size of the corporation, the most successful organizations were those that connected with their target market on an emotional level. I use those same skills to help small and medium sized businesses get clear on their story, so we can use it to engage the right audience.
Why do you love what you do?
It’s always such a thrill to get inside the minds of small business owners! My clients feel like they should do it all, but it often comes at the expense of their business. They didn’t go out on their own so they could focus on marketing, but I did! When they see how much time they get back by letting us take it off their plates, they’re astonished at how much more of an impact their business can make.
Tell us about your superpowers.
Entrepreneurs spend a lot of time in their heads, which can be a scary place! For an engagement to be successful, I need to really understand why they do what they do and how it benefits their audience. Going through our intake process often results in A-ha moments for business owners who’ve never really taken the time to dig deep into their story.
What else should we know?
I grew up in an entrepreneurial family and know firsthand how much heart and dedication it takes to create a successful business. Unfortunately, in today’s overwhelming marketplace, it can feel like everyone is doing it “right,” except us. So, we try to do what everyone else is doing and when it doesn’t work, we think we’ve failed. The truth is that when you know YOUR story, you can create content that connects with the right people, and that’s when the universe becomes your sales funnel.
Is there a special offer you’d like to share with readers?
Yes! I offer free 45-minute Connection Calls. These are a great way for business owners to get clear on what they actually need in order to get where they want to go. They can book their call here.
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