ATB

I’m thrilled to introduce you to ATB

The minute I met Joey and saw his material, I knew I was talking to a super-talented, down to earth, authentic guy. As a marketer myself, I have high standards when it comes to production quality, and Joey delivers! Not only this, but he cares about the overall strategy as well as results. That’s the complete trifecta as far as I’m concerned. And while ATB could definitely turn down small projects, they don’t – because they love THE WORK more than their egos….

What should we know about you?

I’ve spent the past 13 years learning the craft of making video. It’s led me all around the world, working with and meeting fascinating people. I’ve had the privilege of creating everything from commercials for big brands, music videos (with millions of views), to using the power of storytelling for the business down the street. To me, truly connecting with people is ultimately the most powerful thing you can do. With video, my goal is to evoke a response and make a connection in whatever format I create.

Why do you love what you do?

I have dual passions to create videos for both businesses and brands. My first passion is story. Storytelling rules the day. I dig the “why”, finding your brand voice and creating a piece of content that pushes that story forward. Everything is guided from the place of why, which leads to a consistent voice and content with purpose. 

I’m also motivated by results.  I want to make sure we are creating content that can be effective. So that means we create content with a strategy and roadmap for success. In the digital age, the data is there, I geek out on the numbers. It’s just cool to me. 

My love for videos hasn’t changed since 6th grade. Originally, I just liked acting like an idiot on camera with my friends… To be able to turn that into a profession that provides my family with the opportunities to live a comfortable life, is truly a blessing.   

Tell us about your superpowers!

I have a unique ability to read and understand people. I think too often creatives don’t listen to clients, and feel that their way is the best way. I find that if I can understand your needs and goals, then making the video becomes the easy part.

What else should we know?

I recently completed a passion project, “4.5 Stars”! It’s a web series about a guy living in the laundry room of a psychedelic Airbnb. It’s the closest thing to what I truly want to do with my life, which is make blue collar comedies with heart and soul. It was a big self-funded undertaking, where I co-wrote, directed, and played “Dwayne”, the brother of the lead character in the series. I’m super proud of it, even its flaws. 

The premiere is March 11th @ 9pm on You Tube. I’d be pumped if you checked it out!

Is there a special offer you’d like to share with us?

Pricing for video is project dependent, but anybody coming through Tosca will get a “friend” rate.